031 569 3010 hello@virtuediamonds.co.za


At Virtue Diamonds we are more than passionate about stones. As reputable Polished Diamond Traders, we merge techniques, industry criterion and our knowledge of Diamonds to provide our customers with an expert, clear-cut service in the realm of natural stones. To buy diamonds or sell diamonds, from first time buyers to Jewellers with an interest in Jewellery, Investment diamonds or appraisals – look no further than Virtue Diamonds.

Our proficient team is here to guide you toward a purchase that suits your needs and of course, your budget. We understand that purchasing diamonds can be intimidating; but we can assure you that through our transparent approach we create flourishing relationships with our clients. Going out of our way for customers allows us to find our gems the perfect forever home.


As Diamond traders, we buy stones too. If you’re looking to sell a heirloom or trade on a differing diamond we can certainly assist you – with second opinions, appraisals and/or purchase offers. Our team is friendly, with a wealth of experience in the Jewellery and Diamond industry who are more than willing to share this with you.

Visit us (by appointment only) for any appraisals or trade enquiries you may have.


    Enquiry Type


    For the discerning buyer to the first time buyer looking to Buy Diamonds for Jewellery or Investments – we have compiled an introduction to the foremost characteristics of Diamond Grading and evaluations.